Privacy Policy

Privacy Policy

Effective Date: July 30, 2026

Premier Chiropractic (“Premier Chiropractic,” “Premier,” “we,” “us,” or “our”) is committed to protecting your privacy and providing a safe online experience.

This Privacy Policy applies to Premier Chiropractic’s Spring Hill and Columbia websites, associated landing pages, online forms, appointment-request tools, communication systems, and related online services.

This Privacy Policy explains how we collect, use, disclose, maintain, and safeguard information when you:

  • Visit a Premier Chiropractic website;
  • Submit a contact, appointment, or new-patient form;
  • Request information;
  • Schedule or manage an appointment;
  • Communicate with us by telephone, email, or text message;
  • Subscribe to communications;
  • Interact with an advertisement; or
  • Otherwise use our online services.

By using a Premier Chiropractic website or submitting information through it, you acknowledge the data practices described in this Privacy Policy.

This Privacy Policy applies primarily to information collected through our websites and related online tools. It does not replace any Notice of Privacy Practices, patient consent form, intake document, treatment agreement, financial policy, or other documentation that may apply when you become a patient.

If information is collected or maintained as part of your healthcare or patient record, additional federal and state healthcare privacy requirements may apply.

Information We Collect

Information You Provide

Premier Chiropractic may collect personally identifiable information and other information that you voluntarily provide, including:

  • Name;
  • Email address;
  • Home, work, or mailing address;
  • Telephone or mobile number;
  • Date of birth or age;
  • ZIP code;
  • Gender, if provided;
  • Appointment preferences;
  • Requested location or provider;
  • Preferred services;
  • Information about symptoms, conditions, pain, health goals, or reasons for requesting care;
  • Medical history, medications, allergies, pregnancy status, previous treatment, or other health-related information;
  • Insurance information;
  • Billing or payment information;
  • Information submitted through intake forms;
  • Communication preferences;
  • SMS or email consent information;
  • Reviews, testimonials, photographs, comments, or other submitted content;
  • Preferences, interests, and favorites; and
  • Any other information you choose to provide.

Do not submit information about a medical emergency through a website form, email, or text message. If you believe you are experiencing a medical emergency, call 911 or go to the nearest emergency department.

Information Collected Automatically

Premier Chiropractic may automatically collect information about your computer, mobile device, browser, and use of our websites, including:

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Domain name;
  • General geographic location derived from your IP address;
  • Access dates and times;
  • Referring website address;
  • Exit pages;
  • Pages viewed;
  • Links or buttons clicked;
  • Time spent on the website;
  • Form and appointment-button interactions;
  • Website navigation patterns;
  • Advertising attribution data;
  • Cookie identifiers; and
  • Other technical or website-use information.

We may use this information to operate our websites, maintain service quality, protect website security, improve user experience, measure advertising performance, understand which services are most popular, and produce general statistics concerning website use.

Anonymous and Demographic Information

Premier Chiropractic may collect anonymous or demographic information that does not directly identify you, such as ZIP code, age range, gender, preferences, interests, and general website-use patterns.

We may combine this information with other information when permitted by applicable law.

Information Received from Third Parties

We may receive information from third-party platforms and service providers that support:

  • Website hosting;
  • Online appointment scheduling;
  • Patient communication;
  • Customer relationship management;
  • Call tracking;
  • Analytics;
  • Digital advertising;
  • Fraud and click-fraud prevention;
  • Email delivery;
  • SMS delivery;
  • Form processing;
  • Payment processing;
  • Insurance verification;
  • Maps and location services;
  • Social media; and
  • Other operational functions.

These third parties may maintain their own privacy policies and terms.

Public Areas and Private Communications

If Premier Chiropractic offers a public comment section, review area, message board, or similar feature, information that you disclose publicly may be viewed, collected, and used by others.

Do not disclose confidential medical, financial, or personal information in a public area.

Premier Chiropractic does not routinely review private online communications except when necessary to respond to you, provide requested services, operate our systems, protect safety or security, investigate misuse, or comply with legal requirements.

How We Use Personal Information

Premier Chiropractic may collect and use personal information to:

  • Operate and maintain our websites;
  • Respond to questions and inquiries;
  • Schedule, confirm, reschedule, or manage appointments;
  • Deliver services you request;
  • Communicate about consultations, examinations, X-rays, care recommendations, and other services;
  • Send appointment confirmations, reminders, follow-ups, and administrative messages;
  • Conduct insurance verification;
  • Process billing or payment-related matters;
  • Maintain patient and business records;
  • Provide customer or patient support;
  • Send email, postal mail, or text communications;
  • Provide information about services, promotions, events, or new offerings when permitted by law;
  • Conduct surveys or request feedback about current or potential services;
  • Personalize website content;
  • Understand which pages, conditions, and services are of greatest interest;
  • Deliver customized content or advertising based on website activity;
  • Measure and improve marketing performance;
  • Perform statistical and business analysis;
  • Prevent fraud, spam, security incidents, or website misuse;
  • Protect Premier Chiropractic’s rights and property;
  • Comply with legal, regulatory, licensing, clinical, insurance, financial, and operational obligations;
  • Enforce our policies, agreements, and Terms of Service; and
  • Carry out other purposes disclosed when the information is collected.

Premier Chiropractic does not use or disclose sensitive personal information, such as information concerning race, religion, or political affiliation, for unrelated purposes without explicit consent, except where permitted or required by law.

Analytics and Advertising Technologies

Our websites may use third-party analytics, advertising, measurement, and security platforms, including:

  • Google Tag Manager;
  • Google Analytics;
  • Google Ads;
  • Meta or Facebook advertising tools;
  • AdRoll;
  • ClickCease Fraud Protection;
  • Call-tracking platforms; and
  • Similar analytics or advertising services.

These platforms may collect information about your activity on Premier Chiropractic websites, including IP address, device information, browser information, pages viewed, links clicked, referral source, advertising interactions, and general website behavior.

We use these technologies to:

  • Understand website traffic;
  • Improve website performance;
  • Measure advertising effectiveness;
  • Prevent fraudulent advertising clicks;
  • Attribute inquiries or appointments to marketing sources;
  • Personalize user experience; and
  • Deliver or measure relevant advertising.

Third-party platforms process information according to their own privacy policies and terms. Premier Chiropractic does not control all data-processing activities performed independently by these third parties.

Information collected through analytics and advertising tools will not be sold by Premier Chiropractic or intentionally provided to another company for that company’s independent marketing use.

Cookies and Similar Technologies

Premier Chiropractic websites may use cookies, pixels, tags, local storage, and similar technologies.

A cookie is a small data file placed on your device by a website. Cookies cannot run programs or deliver viruses to your computer. Cookies are generally assigned to a particular browser or device and can be read by the domain or service that issued them.

Cookies may be used to:

  • Recognize returning visitors;
  • Remember preferences;
  • Improve website functionality;
  • Maintain website sessions;
  • Simplify form or scheduling interactions;
  • Analyze traffic;
  • Measure advertising;
  • Prevent fraud;
  • Support security; and
  • Personalize website content.

Most browsers automatically accept cookies. You can usually modify your browser settings to decline or delete cookies.

Disabling cookies may prevent certain website, form, scheduling, or personalization features from functioning correctly.

SMS and Mobile Information Privacy

SMS Consent

If you provide a mobile number, you may be offered the opportunity to consent to receive text messages from Premier Chiropractic.

SMS consent should be provided through an affirmative action, such as checking an unchecked consent box, submitting a form containing clear SMS disclosure language, or otherwise clearly agreeing to receive messages.

Providing a telephone number by itself does not necessarily constitute consent to receive promotional or marketing text messages.

Types of Messages

Depending on the consent you provide, messages may include:

  • Responses to questions;
  • Appointment confirmations;
  • Appointment reminders;
  • Scheduling or rescheduling information;
  • Follow-up communications;
  • New-patient information;
  • Requested information;
  • Administrative notices;
  • Billing-related messages;
  • Service-related updates; or
  • Marketing and promotional messages when separately authorized.

Message frequency varies. Message and data rates may apply.

Opting Out and Requesting Help

You may opt out of SMS messages by replying STOP to a message.

For assistance, reply HELP or contact Premier Chiropractic directly.

No Sale or Marketing Sharing of Mobile Information

Premier Chiropractic does not sell, rent, lease, or share mobile telephone numbers, SMS consent records, or SMS opt-in data with third parties or affiliates for their own marketing or promotional purposes.

Mobile information may be disclosed only to service providers when reasonably necessary to:

  • Deliver text messages;
  • Manage communications;
  • Provide requested services;
  • Support website or technical operations;
  • Maintain records;
  • Prevent fraud;
  • Comply with legal obligations; or
  • Perform services on Premier Chiropractic’s behalf.

Those providers are not authorized to use mobile information for their own independent marketing purposes.

How We Share Information

Premier Chiropractic does not sell, rent, or lease customer or patient lists to third parties.

We do not provide personal information to unrelated third-party companies for their independent marketing or promotional purposes.

We may disclose information in the following limited circumstances.

Service Providers and Trusted Partners

We may share information with trusted service providers that help us:

  • Host or maintain websites;
  • Manage online forms;
  • Schedule appointments;
  • Deliver email, postal mail, or SMS messages;
  • Perform statistical analysis;
  • Provide customer or patient support;
  • Arrange deliveries;
  • Process payments;
  • Verify insurance;
  • Manage business systems;
  • Measure advertising;
  • Prevent fraudulent clicks or activity;
  • Store data; or
  • Perform other operational services.

These providers may use information only as reasonably necessary to perform services for Premier Chiropractic and are expected to maintain appropriate confidentiality and security protections.

Premier Chiropractic may occasionally communicate information about an external business partner’s offering when we believe it may be relevant.

In those circumstances, Premier Chiropractic does not transfer your unique contact information to that partner for its independent marketing use unless you have authorized the disclosure.

Patient Care and Healthcare Operations

If you become a patient, information may be used or disclosed as permitted or required for:

  • Consultation;
  • Examination;
  • Diagnosis;
  • Treatment;
  • Treatment planning;
  • Care coordination;
  • Payment;
  • Insurance verification;
  • Healthcare operations;
  • Documentation;
  • Quality assurance;
  • Follow-up; and
  • Other legally permitted healthcare purposes.

Those uses and disclosures may be governed by a separate Notice of Privacy Practices and other patient documentation.

Legal, Safety, and Protective Purposes

Premier Chiropractic may disclose personal information without prior notice when we reasonably believe disclosure is necessary or permitted to:

  • Comply with federal, state, or local law;
  • Respond to a subpoena, court order, warrant, governmental request, or other legal process;
  • Satisfy professional, licensing, regulatory, or insurance requirements;
  • Protect and defend Premier Chiropractic’s rights or property;
  • Investigate fraud, misuse, or security incidents;
  • Enforce agreements or policies;
  • Protect the personal safety of patients, website users, employees, providers, contractors, or members of the public; or
  • Respond to an emergency or other urgent circumstance.

Business Transactions

Information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, transition of ownership, or similar business transaction, subject to applicable law.

Medical and Health Information

Information concerning your health, symptoms, condition, treatment interests, medical history, insurance, or care may be subject to additional healthcare privacy protections.

This website Privacy Policy describes Premier Chiropractic’s general online privacy practices. It is not intended to replace Premier Chiropractic’s Notice of Privacy Practices or other legally required patient privacy documentation.

If there is a conflict between this website Privacy Policy and a legally applicable Notice of Privacy Practices concerning protected health information maintained as part of a patient record, the applicable Notice of Privacy Practices and governing law will control.

Do not use ordinary website forms, unencrypted email, or standard text messaging to submit information that you consider highly sensitive unless the form or communication method is specifically intended for that purpose.

Data Security

Premier Chiropractic uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

Personally identifiable information may be stored on systems maintained in controlled environments with protections intended to prevent unauthorized access.

When sensitive payment or similar information is transmitted through supported websites or third-party payment tools, encryption technologies such as Secure Socket Layer or Transport Layer Security may be used.

No internet transmission, website, email system, text-message platform, electronic storage system, or security method is completely secure.

Premier Chiropractic cannot guarantee the absolute security of information transmitted or stored electronically.

Data Retention

Premier Chiropractic may retain information for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy;
  • Respond to inquiries;
  • Provide services;
  • Maintain patient and business records;
  • Comply with treatment-documentation requirements;
  • Meet legal, tax, insurance, licensing, financial, and regulatory obligations;
  • Resolve disputes;
  • Prevent fraud;
  • Enforce agreements; and
  • Support legitimate business operations.

Retention periods may vary depending on the type of information, the nature of the relationship, applicable law, patient-record requirements, vendor capabilities, and operational needs.

Your Choices and Privacy Rights

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of certain personal information.

Premier Chiropractic may be unable to delete information that must be retained for treatment, billing, insurance, tax, legal, regulatory, security, fraud-prevention, or other legitimate purposes.

You may also:

  • Opt out of SMS messages by replying STOP;
  • Request help with SMS messages by replying HELP;
  • Unsubscribe from eligible marketing emails using the unsubscribe instructions provided;
  • Adjust cookie settings through your browser;
  • Decline optional marketing communications;
  • Update information previously submitted; or
  • Contact us with a privacy-related request.

We may need to verify your identity before acting on certain requests.

Children’s Privacy

Premier Chiropractic provides services to children and families. However, our websites are not intended to be used independently by children under 13, and we do not knowingly solicit personal information directly from children under 13 without involvement from a parent or legal guardian.

A parent or legal guardian may submit information on behalf of a minor for appointment, consultation, treatment, or care-related purposes.

If you believe a child has submitted personal information without appropriate authorization, contact Premier Chiropractic so the matter can be reviewed.

External Websites and Services

Premier Chiropractic websites may contain links to third-party websites, appointment platforms, patient applications, maps, social media pages, insurance resources, payment processors, or other online services.

We encourage you to review the privacy policies of websites and platforms you visit.

Premier Chiropractic is not responsible for the privacy practices, security, content, availability, accuracy, or policies of websites outside the Premier Chiropractic family of websites.

Changes to This Privacy Policy

Premier Chiropractic may update this Privacy Policy periodically to reflect changes in:

  • Our websites;
  • Services;
  • Technology;
  • Vendors;
  • Business operations;
  • Legal requirements; or
  • Patient and customer feedback.

Updates will be posted on this page with a revised Effective Date.

Your continued use of the website after an updated Privacy Policy is posted constitutes acknowledgment of the revised policy.

We encourage you to review this Privacy Policy periodically to remain informed about how Premier Chiropractic handles information.

Contact Information

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

Premier Chiropractic — Spring Hill

2040 Reserve Blvd, Suite A
Spring Hill, Tennessee 37174

Phone: (615) 653-4541
Email: info@gopremierchiro.com

Premier Chiropractic — Columbia

1412 Trotwood Ave., Suite 88
Columbia, Tennessee 38401

Phone: (931) 548-1580
Email: columbia@gopremierchiro.com

Premier Chiropractic will use commercially reasonable efforts to investigate and address legitimate privacy concerns.